I always knew IKEA was the ninth circle of hell for the unhappily childless on a Saturday afternoon, when you can’t see your meatballs for all the pregnant bellies and kids in slings. Their TV adverts admirably celebrate the family in all its forms (when I say admirably, I occasionally mean vomitously). However, they’ve surpassed themselves with their latest promotion, which invites women to urinate on a page to find out if they are pregnant:
IKEA aggressively target parents-to-be and families but this is … bleurgh.
I know plenty of single people who buy their furniture in droves because it’s decent and cheap: this kind of thing surely can’t feel very inclusive. Hopefully it’s restricted to Sweden (how well would it go down in the UK or the US? I’m guessing Ireland might love it).
I’m off to see what Twitter has to say about it.
Whoa! I’ve never been to an Ikea…
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They’re fine as long as you go early morning or late evening, and don’t contravene the one-way system once inside
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Ugh, that’s just kind of gross really anyway.
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Yes it’s very queasy
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Someone needs to be fired for this bullshit.
And now I want to pee on an ad solely so I can mail it to IKEA corporate.
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Ha please do
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It is definitely the depths of hell to walk in and Ikea during the weekends or evenings or any holiday where children are not in school. Then again many of the adults shopping there act like fucking idiots as well. Even when I did not yet know I was infertile that place drove me up the fucking wall.
I did a quick Google search and while I don’t have an Ikea ad in front of me the news stories about that are here in the US as well so there’s a good chance, as I know this country would also do something stupid like that. I called the company out on LinkedIn with one of the articles about it ( https://www.google.com/amp/s/www.cnbc.com/amp/2018/01/10/new-ikea-ad-for-crib-is-a-working-pregnancy-test.html) and asked if those of us who are unable to get pregnant show them equally disgusting evidence, can we get a discount on bookshelves…
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Aaaargh the headline of the adweek piece says “think yellow”….. it’s all too awful. Good on you for calling that out: I wonder how much negative feedback they’ve had about it
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Eww and double Bleurgh!
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IKEA : where marriages go to die. I’ve read this story a couple of times now and I just cannot get my head around it. Why are they getting women to wee on a magazine and take it into the shop ?
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Taking those crinkly piss-stained pages into the shop – what the holy..?
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This ad is Amazing! If I ever do get pregnant you can bet I’m going to be rushing out to get a copy just so I can pee on the paper to prove that it works. Think about the creative team that came up with this concept and how we live in a world that can even produce this type of print ad. Yeah our situations all suck on some level but this ad is Genius!
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It’s definitely interesting….
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That is just plain gross and unsanitary. I hope IKEA is providing their employees with latex gloves for when they have to handle the used ads that people give them. As an employee, I would refuse to handle that garbage.
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You’re so right! Tongs should be provided
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Wait, WHAT??? That is just plain bizarre. How can that even be totally accurate? I mean, it makes scratch-n-sniff look pitiful I guess in contrast, but the idea of gathering some pee to place on my magazine or catalog is just plain weird. Who is going to rely on the ad to find out? That’s just a weird marketing ploy. Although I’d love to see a sort of “Pinterest Fail” sort of thing on what people actually do…how many people do you think are going to pop a squat over their thing and let loose, rather than use a dropper (um, do they include the dropper?). Huh, just thought — what about people who adopt? Do you have to find a pregnant friend in order to get a discount on the crib? And yeah, I can imagine IKEA is a circle of hell for sure. I avoid places like that like the devil. Jeezum. Dislike.
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I thought about adoptive parents too. It’s all definitely weird: like a fertility campaign
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I heard about this… I still can’t believe it…! Talk about bizarre….!!
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It really is..
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I was wondering what everyone else thought of Ikea ha. I quite like it once I’m inside. Maybe there’s something wrong with me? http://mancgirlmissing.com/2018/02/13/being-single-abroad-fuck-you-ikea/
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I do like it sometimes, but only the bit at the end not the hellish showrooms…
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what?!
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